Clothing Tag Designs

 For my tag design I chose to the aboriginal typeface I created and a totem silhouette. For the actual tag it's cardboard to try fit in with the aboriginal/skateboard theme. I placed the text how it was so it would fit the tag and also create the shape of the totem more and also during my research a tag I found that was in a similar vein of clothing used a method of stacking the text rather then just having the typeface aligned normally.

Above is the totem shaped tag, rather then having a normal tag with the totem inside, the whole tag is cut into the shape of the totem, it could be made out of card with the text embossed as above.

Above is some experimentation with keeping to the black + white of the rest of the brand, like shown in the logo and the stationary designs. 

Final Stationary designs

For my stationary I followed an idea I saw in my research that really piqued my interest, which was the barbershop where the letter head was a comb and the set was kept in unison via this. With the comb in all of the stationary, and this was how the brand identity was upheld. 

Because the clothing brand I created was skateboard related I decided the best way to represent this style and the brand identity was to switch the comb with a minimalistic skateboard vector. 

Stationary Sketches

Here are the sketches for my stationary set, the idea for the skateboard at the top was in my mind since the start and the only other idea I had was to use the petals overlayed over parts of the letterhead, top right and left corners. I thought that looked tacky and over-used so I went back to the skateboard at the top which I got from my research where a barbers had a comb for the top, I found it to be an effective design.

Final Logo

This here is my final logo, it's similar in style to skate brands like Habitat, the petals on the sides and whole border is to try link with the aboriginal theme, in previous versions it was asymmetrical, and after working with it for a while I decided it would work better as a logo, more symmetrical, although not completely, because this would be impossible to to the slant on the W juxtaposing with the vertical H, due to this the petals on each side are slightly different to make the logo more intricate and interesting without stopping it from looking simplistic on first sight. 

This is the variant with the perth clothing added, the one below is the final version, as I found the version above's font was too distracting from the main logo, and with them both being pretty bold fonts I felt this just made the logo too black. The one below I found worked a lot better.

Final Logo's

Final logo's

Logo Experimentation

With these logo's the main experimentation was the colours, the width of the borders, and use of symmetry or asymmetry. With colours I found black to be the best, utilising the negative space to make the petals individual and the letters legible, using other colours made the design too complex and also changed the focus and setting of it completely. For example using blue's made it look like a bounty bar, while in just black you don't see it like that. With the borders I liked them tapering off to begin with but  I realised for a logo they are too weak and it needs to be stronger because it needs to leave an impact on a glance and at a small scale. I started with an asymmetrical design, but after experimenting a bit with making the petals the same direction on each side I found the symmetrical designs flowed a lot better and they looked more weighty and captured your eyes better. I didn't make it completely symmetrical with the petals on each side differing slightly, this was to keep in line with the fact the W has a slant while the H is completely vertical, meaning the petals couldn't be the same and if tried just looked weird. Also this helped keep the design from feeling corporate and unified.