Website design Mock-ups

Here's the webpage but shown on a laptop screen.

And here it is but shown on a phone screen.

Final Website Design

Here's the final website design, the main layout and outside of the content is still the same. Though the content is a lot different now with more coherent design throughout. I also changed the navigation bar so It has a lot cleaner look. Without any of the banner like stuff. The way scrolling down would would would have the main content scroll past while the rest of the page stays in place. The main content being the stuff on the central white background, the navigation bar would stay in place while content scrolls past. Because of how large the header is this would have to scroll down too, but stop when the top of the white box reaches the top of the page. This allows smooth and easy navigation around the site while maintaining a professional sleek look and feel.

Website Mock-up

Here's a mock up of the website for the clothing line. Because it's located in Australia but also international, focused in the USA and UK too, there are multiple sites to help with load times for people browsing on tablets and phones and also people with slower internet connections. You are first taken to the Australian website which has a front page where it asks you which sit you want to go to based on your location. You then click on one and then your taken to the main site, if your going straight through to the Aus site you'd receive the animation below, but if not it would just load through.

For the sight scaling with Tablets and phones, it would remove the side bars which are left there to pad the site for PC users, which would also remove the totems/skate boards at the top, which means it loses some aesthetic pleasure but retains functionality, the text at the top is fine to scale down to a small size while retaining readability.

[^Around 15 seconds long^]

Below is a screen grab of the process of creating the image above, using animation via layers. It also shows the main site.

Below is the front page where you choose what site to be directed to, It's plain, simple and supplies such a small amount of information that it's key to carry it across fast and without confusion, because of this I made sure the page was simple with lines leading into the centre where the logo/text is, and below the three buttons, which would be more obvious as buttons on the site because they would change when hovered over. There's a blacked out image in the background to keep it interesting and also give new visitors a quick taste of what they are going to see, clothing and skateboarding.

Bag Mock-up

This is the same design as before but on a bag, because I felt it would also work well because of the shape.

Hat Design Mock-up

I thought the text would look good on a hat, simple white, padded stitching, so I tried to make it look like this on a plain black hat I found. I think the design is simple and the text fits on the hat and works well with it.

Iphone Case Mock-up

Here's a design for an Iphone case, it has continuity with the rest of the designs with the same style and components, It is a wholly aboriginal, tribal theme, with a Tiki mask and crossed spears behind, in the vein of a skull and cross bones. It is all browns except for the feathers which are a small splash of vibrance to grab your attention.

Crewneck Mock-up

Here's another clothing design, this is for a crewneck sweater, also able to be used for everything else. This is the simply the text I created for a logo variant. This is used to keep brand unity, as it ranges from use in clothing, to stationary.

Crewneck Design + Mock-up

Another design I did is crossed skateboards with a spear behind. This is a simple design and I wanted it to relate more heavily to skating as I felt the other designs were lacking in this aspect, so the crossed boards links that, and to keep the original brand Identity I've put a spear behind to keep with the tribal, aboriginal theme.

Crewneck Design

Here's another crewneck where the design is an alternate tiki mask, this one having a sketchedlook rather than illustrated.

T-Shirt Mock-up

Here's one of the clothing designs, on a T-Shirt, the design is an illustrated Tiki mask to keep to the aboriginal shamanistic theme. I tried to keep it simple and show it's a wooden mask, through the colours which are slightly exaggerated in saturation and vibrance but still resemble earthy, woody browns. The face was designed simply with flat colours and one use of a gradiant to show the cheek bones and to imply it's carved.

Wall Art Mock-up

Here's the final design I went with for the wall art, displayed in a couple mock ups.

Wall Art Designs

Above is the final design for my wall art, with some experiments below, that I liked. My idea for the design was to keep the tiki, aboriginal theme, and create something looking abstract and minimal with a spacey feel to it. A lot of designs I saw that caught my attention the most used a style where the background was a pale colour not related to the focal, main art. The main art having a central position with maybe other components to it around, but still mainly focused in the centre. I decided to go with having a totem pole with some floral designs at the base for the aboriginal, feel and then overlayed a nebula stock over this for an abstract feel.

Above is some experimentation where I tried to make the totem even more abstract with some swirling patterns going into it. I created these via typing random letters into a script font, and moving them to the edge. I felt this detracted from the readability and the simplicity of the design.

With the last one, I tried to create an abstract vine/paint drip look below the text, but also felt this detracted from the minimalistic look I wanted to achieve, although it helped with the flow of the image, the simplicity was key to want I wanted the final piece to have.

Clothing Tag Designs

 For my tag design I chose to the aboriginal typeface I created and a totem silhouette. For the actual tag it's cardboard to try fit in with the aboriginal/skateboard theme. I placed the text how it was so it would fit the tag and also create the shape of the totem more and also during my research a tag I found that was in a similar vein of clothing used a method of stacking the text rather then just having the typeface aligned normally.

Above is the totem shaped tag, rather then having a normal tag with the totem inside, the whole tag is cut into the shape of the totem, it could be made out of card with the text embossed as above.

Above is some experimentation with keeping to the black + white of the rest of the brand, like shown in the logo and the stationary designs. 

Final Stationary designs

For my stationary I followed an idea I saw in my research that really piqued my interest, which was the barbershop where the letter head was a comb and the set was kept in unison via this. With the comb in all of the stationary, and this was how the brand identity was upheld. 

Because the clothing brand I created was skateboard related I decided the best way to represent this style and the brand identity was to switch the comb with a minimalistic skateboard vector. 

Stationary Sketches

Here are the sketches for my stationary set, the idea for the skateboard at the top was in my mind since the start and the only other idea I had was to use the petals overlayed over parts of the letterhead, top right and left corners. I thought that looked tacky and over-used so I went back to the skateboard at the top which I got from my research where a barbers had a comb for the top, I found it to be an effective design.

Final Logo

This here is my final logo, it's similar in style to skate brands like Habitat, the petals on the sides and whole border is to try link with the aboriginal theme, in previous versions it was asymmetrical, and after working with it for a while I decided it would work better as a logo, more symmetrical, although not completely, because this would be impossible to to the slant on the W juxtaposing with the vertical H, due to this the petals on each side are slightly different to make the logo more intricate and interesting without stopping it from looking simplistic on first sight. 

This is the variant with the perth clothing added, the one below is the final version, as I found the version above's font was too distracting from the main logo, and with them both being pretty bold fonts I felt this just made the logo too black. The one below I found worked a lot better.

Final Logo's

Final logo's

Logo Experimentation

With these logo's the main experimentation was the colours, the width of the borders, and use of symmetry or asymmetry. With colours I found black to be the best, utilising the negative space to make the petals individual and the letters legible, using other colours made the design too complex and also changed the focus and setting of it completely. For example using blue's made it look like a bounty bar, while in just black you don't see it like that. With the borders I liked them tapering off to begin with but  I realised for a logo they are too weak and it needs to be stronger because it needs to leave an impact on a glance and at a small scale. I started with an asymmetrical design, but after experimenting a bit with making the petals the same direction on each side I found the symmetrical designs flowed a lot better and they looked more weighty and captured your eyes better. I didn't make it completely symmetrical with the petals on each side differing slightly, this was to keep in line with the fact the W has a slant while the H is completely vertical, meaning the petals couldn't be the same and if tried just looked weird. Also this helped keep the design from feeling corporate and unified.

Logo Renders

Here's my more refined versions of my type logo. They aren't final as I think they may look better with different spacing and the width of the letters changed. Although I think the general style works for what I was trying to achieve, an aboriginal, tribe-like look with a hint of graffiti to keep the skateboarding tied in more. 

Sketches

I picked the name Watorah because I picked Perth and a Warotah is a native Australian flower so I just switched the t and the r around to make the name sound better and look better in my opinion. I wanted to make this a skateboard clothing brand, but I started with the influence of the stereotypical Australian culture of surfing, beach, summer, that kind of thing. So along this idea I started with the logo being more incorporated with flowers apart of the logo.

I then moved onto a more graffiti oriented type idea for the logo, which still matched the skateboarding brand, I also wanted to make it look aboriginal in a way, as that's a style that's been drawn from a lot in modern fashion and I also think it could lead to some cool designs relating to skateboarding for the logo.

Following the aboriginal theme, I drew a couple totems with the first being more of a test and the second being more like what a final logo may look like, with the totem holding a spear and a skateboard, to reinforce the idea of the skateboard brand.

Here's the finalisation of the text, in drawn format, the O is left because I'm not sure whether that would work best as a totem or an O and have the totem as the image logo, as often, clothing/skating brands have a text based and image based logo depending on where it's being used, e.g a hoodie, skateboard trucks, or a website and so on.

Research